Meet the Surgical Team

"Each member of the team is absolutely committed to providing the very best medical equipment available today at a realistic and competitive cost."

John Petlansky

President, CEO

Upon graduation from the University of California at Davis in 1986, John was granted an exclusive distributorship for Smith & Nephew DonJoy in San Francisco and Marin counties. His rapid success in these areas lead to the award of additional territory by DonJoy, as well as from other leading manufacturers of orthopedic medical equipment. By 1988, Pacific Medical was operating in three Western states, with 12 contracted independent sales associates.

A charismatic leader, John has demonstrated his exceptional talent at putting together and motivating cohesive, dedicated teams. The year 2003 closed with Pacific Medical Inc. conducting business in eight states, with three major manufacturers, over 70 sales associates and an exceptional support staff.

Jeffrey Leonard

Chief Financial Officer

Jeff originally started his career in the investment/banking business, but has now been the CFO for Pacific Medical, Inc. for more than 25 years.  After taking on a multitude of responsibilities over the years, Jeff now focuses on the field management team, relative to Pacific Medical’s proprietary OrthoLife platform, as well as our financial, operational, and IT teams/initiatives internally.

OrthoLife.  Jeff works with our field based management teams primarily from a business development and compensation perspective. Jeff is also keenly involved all new business development opportunities being considered.

Financial.  Jeff and Nuriam Anwary, Pacific Medical’s Financial Controller, manage a team of seven employees internally.  This includes A/P and A/R management, along with all tax planning/CPA interactions, and the management of our relationship with our banking/investment partners.

Operational.   Jeff and Nuriam have worked together for several years on revamping Pacific Medical’s internal organizational structure, and each employee’s role/understanding contained within said structure.  Nuriam and Jeff have continuously explored and implemented new technologies which bring both scale and reproducibility to our daily operations.  They have also revamped the reporting tools which are used by our internal and external management teams, and their respective employees, to ensure everyone has a clear understanding of both expectations, and their performance relative to said expectations.

IT. Jeff took on the management of Pacific Medical’s IT team back in 2012.  Since that time, Pacific Medical has developed an improved sense of team within the IT department and a clear understanding of Pacific Medical’s goals and vision.  This improved understanding has enabled the IT team to drive solutions which are employee friendly and synergistic with our corporate goals.  Additionally, Pacific Medical has continued to expand and develop “MedErp”, its proprietary software platform used to manage the OrthoLife book. MedErp coupled with our contractual relationships with Experian, Hybrent, Nuance, Empower, and DocuSign have provided Pacific Medical with the resources and tools necessary to transform its business practices from a fully manual system to one which is more automated and scalable.

During Jeff’s tenure Pacific Medical, a privately held and funded organization, has grown from a $2,500,000 revenue company with 50 employees in 2005, to a $125,000,000 revenue company with more than 600 employees.  With the exception of certain real estate obligations, Pacific Medical has developed and built this debt-free proprietary business with no outside investment.

Paul Wiese

VP, Sales, Marketing & Surgical

Paul has been in the orthopedic medical device business since 1988. He started as a sales representative at Linvatec, where he was named Salesman of the Year in his final year of employment. In 1994, Paul moved on to become Arthrex’s first Regional Sales Manager. Working from a base in Dallas, he was responsible for sales in approximately half of the U.S. At the time he was hired, Paul was the 33rd employee Arthrex had in the U.S. During his employment with Arthrex Corporate and his employment selling Arthrex products for Pacific Medical, Arthrex has grown from $30M to approximately $2B in sales.

Paul joined Pacific Medical in 1997 as Vice-President of Sales. At that time, Pacific Medical had fewer than 30 total employees. Pacific Medical was an Arthrex distributor with exclusive sales responsibilities and rights in Northern California and the seven Western and Pacific Northwest states.

In 2017, Pacific Medical transitioned from Arthrex products, to become a Stryker Sports distributor, taking on the new challenge of re-branding Stryker on the West Coast.

Since joining Pacific Medical, Paul has led a group of dedicated sales and support professionals, and together they have taken surgical sales from $3M to $125M annually. Pacific Medical now employs over 500 people in both surgical and rehabilitation products and services.

In addition to leading the sales team, Paul developed the Pacific Medical Residency & Fellowship Education Initiative with the University of Washington in 2004. Conducted at Pacific Medical headquarters, the effort has grown to include nine residency and fellowship programs, and is considered one of the country’s most prestigious programs of its kind. Since its inception, it has trained more than 250 residents and fellows.

One notable outcome from these partnerships, is that Madigan Army, Ft. Lewis, WA collaborated with Paul to publish a study on an arthroscopic knot Paul developed, called The Wiese Knot. The paper was published on ArthroscopyJournal.org.

Paul has a BS in Marketing and Management from Oklahoma State University.
He and his wife, DeeDee, have 3 children and 3 grandchildren.

Brent Santos

Director, Surgical Sales

Brent received his Bachelor of Science degree in Physiology and minors in Chemistry and Economics from California State University, Chico. Brent joined the Management team at Pacific Medical's highest grossing territory. Prior to Pacific Medical, Brent was named Salesman of the Year as a Territory Manager for an Exxon Bulk Oil Distribution Company.

Daren Wright

Regional Vice President, Sierra Nevada Region

Daren graduated from San Diego State University with a Bachelor of Science degree in 1992. Daren has over 20 years of experience in the health care industry. He started with Pacific Medical in 1996 as a Donjoy Sales Manager in Sacramento. He achieved the role of Regional Manager in 1999. Daren has created a multi-million dollar territory and developed a successful and cohesive sales team. Daren was the recipient of the Distributor Consultant of the year award in 2003.

Jerry Doll

Regional Vice President, Bay Area

Jerry graduated from California State University, Chico in 1988. Jerry is the Regional Vice President for the Bay Area and has been part of the Pacific Medical team for 26 years. Outside of work, Jerry enjoys spending time with his family and friends. He has been a Giants season ticket holder for 16 years. He also follows college and high school teams in football, basketball, and baseball. In 2012 Jerry received the Outstanding Leadership Award and in 2014 he received the Senior Surgical Consultant of the year.

Mark Weaver

General Counsel

Mark joined Pacific Medical in May of 2008. Mark received his Bachelor of Science degree in  Business Administration from San Diego State University and his Juris Doctorate from Golden State University of Law.  Mark has over 20 years of legal practice both in operation, contracts, transactions law, business law, and regulatory compliance.

Kevin VanDonselaar

Director of Business Development and Contracting, Attorney at Law

Kevin joined Pacific Medical in August of 2011. Kevin received his Bachelor of Arts degree in Economics from Calvin College and his Juris Doctorate from the University of Colorado School of Law. Kevin has over 20 years of legal experience comprising of contracts, medical malpractice, criminal, and international law.

April Silveira

Director of Human Resources

April joined Pacific Medical in January of 2016. She started her career in Human Resources in 2001 and graduated with her Bach- elor of Science degree in Business Administration specializing in Human Resources Management at American Continental University in June of 2007. April possesses Human Resource experience in employee relations, employee development/performance man- agement, legal compliance, benefits administration, and health and safety programs. She offers a solid business acumen with a team approach to linking business operations and Human Resource strategies that foster a results-driven culture.

Ed Silveira

Distribution Manager

Ed joined Pacific Medical in 2008 and started his career in Warehouse Distribution in 1991. He has a passion in helping others succeed. Ed takes a proactive approach to enhance and/or redesign internal receiving and distribution systems by working closely with both distribution and information technology teams. Ed also serves as facilities management for improvements, maintenance of facility equipment, buildings, properties and service requests.